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2021: The year that 3D and augmented reality for commerce cashes in

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In today’s commerce environment, achieving success is more than building a digital infrastructure to support the influx of ecommerce buyers. It’s about “wowing” them and, in a post-pandemic economy, businesses need to find engaging, innovative ways to do so in physical, digital, and hybrid spaces.

One area of immediate promise is augmented reality and the emerging market for AR Commerce. AR has been on the rise for years, but it took a pandemic to accelerate e-commerce, digital transformation, and most importantly, creativity and innovation. Now, with 61% of consumers delaying brick-and-mortar retail shopping, according to Ipsos research, AR Commerce represents an immediate opportunity to bring digital and hybrid shopping to life, creating immersive shopping experiences, from anywhere.

Before COVID-19 , 51% of Americans stated that they prefer to shop online . But customers want more than digital transactions, especially after COVID-19.

In the ” State of the Connected Customer ” report, Salesforce research shows that 80% of business customers and consumers say that the experience of buying is as or more important as the product purchased. With digital becoming the first choice for a significant swath of customers, experiences — in commerce, and throughout the customer journey — are mission critical. […]

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