The Truth is Powerful

3 parts of Ally’s latest financial education efforts for children

An elementary school student reads Ally’s Adventures in Money book “Emma and the Cosmo Phone” at a CAMP store. Image courtesy of Ally Financial. CHARLOTTE, N.C. -

Perhaps there might be fewer consumers with soft credit profiles if Ally Financial’s latest initiatives to educate children are successful.

In an effort to put the “lit” in Financial Literacy Month this April, Ally announced that it will lean further into its innovative approach to financial education by introducing several interactive programs that make learning about money fun, engaging and, above all, impactful.

Research from the FINRA Investor Education Foundation shows Americans’ understanding of basic financial concepts has been in steady decline since 2009, creating urgency for better, more effective educational approaches.

“Too many people don’t understand how money works, which puts them behind,” said Ali Summerville, business administration executive and head of corporate citizenship at Ally. “We can’t sit by and watch that happen.

“At Ally, we believe interactive experiences that engage and immerse people, even very young children, in the concepts of personal finance can make all the difference,” Summerville continued in a news release.

“The key is combining financial education with an approach that is fun, relatable and, ultimately, more likely to be […]

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