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A 7-step plan for business leaders to win in the post-COVID economy

Finally there is some light at the end of the long, dark COVID-19 tunnel: Vaccine makers Pfizer , Moderna, and Johnson & Johnson committed to Congress that they will supply 240 million doses by the end of March, enough for 130 million Americans.

For the past year, most businesses have been playing defense. While the pandemic has endured a long time, the outlook has changed—much for the better. Leaders who adapted to the pandemic in a matter of days or weeks in March 2020 should once again prepare to adapt quickly to what’s ahead.

With the rapid expansion of vaccine availability, most Americans who want to be vaccinated will be able to do so by the summer. Vaccinations are the trigger point that will get people back to work, travel, and going out to restaurants, stores, sporting events, and concerts.

Don’t wait until it is too late to go on offense to get your team refocused on winning in the marketplace. Here is a seven-step plan to win in the “new normal” economy: Understand the new normal for customers and employees in your industry

There is no going back to the way things were in 2019, but predicting the nature of […]

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