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Anthem targets women’s digital health with Happify Health partnership

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Health insurer Anthem, which will switch its branding to Elevance Health on June 28, has partnered with Happify Health to digitally address the physical and mental health of women.

Anthem framed the move as a means of supporting women through their maternal health journey through solutions such as ongoing education, case management and care coordination. Happify Health provides digital therapeutics and care solutions at scale for the healthcare cloud using artificial intelligence.

The approach to women’s health in this instance is anchored by what the company calls Sequences, digital experiences configured to support specific medical conditions. Sequences attempt to synthesize components like evidence-based digital therapeutics, online communities, coaching and localized resources with personally tailored care recommendations.

They’re open by design and can integrate with existing systems and point solutions, with members able to navigate to the offering that suits their needs.

Anthem’s intent is to apply these technologies to maternal health, with eligible members receiving access to an online pregnancy community. This would allow them to connect with mental health experts, obstetrics and gynecology experts, dietitians and other healthcare professionals.

Members will also be able to tap into digital therapeutics, including a non-prescription digital therapeutic addressing mental health needs during pregnancy. WHAT’S THE IMPACT […]

Click here to view original web page at www.healthcarefinancenews.com

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