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Celebrity couples help each other navigate the ultimate gig economy, research shows


Credit: Lynn Greyling/Public Domain From Humphrey Bogart and Lauren Bacall to Tom Holland and Zendaya, the Hollywood celebrity couple has always been an object of fascination and envy. But how does the Hollywood celebrity function as a business venture?

Project-based industries like film and television rely heavily on networks: the adage “It’s not what you know, it’s who you know” applies as much now as ever. In a study published in the journal Family Business Review , three Concordia researchers look at how celebrity marriages can affect both partners’ career prospects.

The researchers examined how a spouse’s professional network can help boost career outcomes, from more roles to ascending managerial ranks on the film production side. The study combines family business theory with network theory and is applied to a unique industry that prizes celebrity capital as a vehicle for economic capital .

“Our motivation was determining whether or not marrying someone in the same field will help further a career when the whole industry is based on temporary projects,” says Yasaman Gorji, an assistant professor of management at the John Molson School of Business and the study’s lead author. “Does this kind of support exist, and could it help women especially […]

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