The Truth is Powerful

Celtics’ social justice initiative has produced real and noticeable changes

Allison Feaster, vice president of player development and organizational growth, said It’s incumbent upon all in the organization to invest in the community which holds the Celtics’ brand near and dear “when we know there’s social injustice and racial inequities that pervade that community.” Over the years the Celtics have taken pride in their initiatives to combat racial injustice and social inequities, but last spring they realized their approach needed to be evaluated.

On May 25, George Floyd was killed after a Minneapolis police officer kneeled on his neck for nearly 10 minutes despite Floyd’s pleas that he could not breathe. Within days, a small Celtics task force was on a videoconference formulating a renewed action plan.

“The George Floyd incident just highlighted to all of us that we need to do more,” Celtics co-owner Steve Pagliuca said. “It was a clear call to action that we needed to double-down on the programs we’d already started, and that what we’ve done just wasn’t enough.”

For the Celtics, it became important to dig deeper into the root causes of the societal issues, and to use their financial resources and well-respected voices to effect real change. After countless hours of meetings and discussions, the […]

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