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Fields Of Dreams: Brunswick Bets On Megasites To Help Diversify Economy


Bill Early and Gary Lanier are hoping a spec building at the International Logistics Park in Brunswick and Columbus will attract an employer. (Photo by Michael Cline Spencer) While the “if we build it they will come” approach to attracting industry comes with no guarantees, the chances of success are high right now, according to a Wilmington-based site-selection veteran.

“If you [do] not have any buildings and sites, then you don’t have anything to sell,” said Robin Spinks, a partner with Greenfield, a business-recruitment and site-selection consulting firm.

And it’s not just buildings that attract industries – it’s buildings in the right location and with adequate infrastructure, locations where businesses can get their operations up and running in a relatively short time.

That’s what Brunswick County hopes to offer at two 1,000-acre-plus “certified megasites” off U.S. 74/76 along the Columbus County line. Being “certified” means the state has guaranteed a site meets more than 30 prerequisites, including the proper zoning designation, a Phase I environmental audit, availability of public utilities, an industrial-level power supply and engineered site-development plans.

Both Brunswick and Columbus counties are promoting the International Logistics Park, which spans the county line. The other megasite – the Mid-Atlantic Industrial Rail Park […]

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