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Adobe Salsa Jeans introduced a new program to extend the life of its jeans. The Portuguese women’s and men’s brand launched the Infinity Project, an in-store repair and takeback program.
Customers can bring their Salsa denim to a brand store for mending, alterations or customization. Services cost 5 euros ($5.30) for repairs like broken belt loops, undone seams and localized tears or rips, to 20 euros ($21) to alter the size.
Salsa Jeans will donate or recycle garments beyond repair. For each discarded denim item, customers earn 200 rewards points to use toward services adding patches and pins to jeans, or work with an in-store stylist. Points can also be applied to future repairs.
“We believe that denim can last forever, and this is what our Infinity program is all about: reusing and giving our jeans the longest possible life cycle,” the brand wrote on its website.
The Infinity Project supports Salsa’s “Become” sustainability plan anchored by the mission to make all its denim waterless by 2023. The brand’s Betterwash washing process, combined with existing technology like laser and ozone, makes it possible to use an average of 58 percent less water. The process is certified by Control Union.
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