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Marketers take notice – the creator economy is booming


There are about 50 million people that identify as creators and the opportunities for them to monetize their content and form brand partnerships are endless. Let’s take a look at some of the changes some social media platforms have made in the last 2 months alone. YouTube partners with Shopify to deliver shopping tools for brands, creators

Instagram announces payments in chat

Instagram subscriptions test adds 3 new features

Pinterest Shopping adds 4 new features

Twitter launches Branded Likes

Twitter testing long-form Notes Meta launches new monetization tools Pinterest launches idea ads and paid partner tools New shopping links for Google AdSense 5 new tools for LinkedIn creators to get more followers, visibility Marketers are on board. With all of these opportunities, it’s no wonder why 74% of marketers are planning to spend at least a quarter of their social media budgets on content creator partnerships over the next 3-6 months. Though, with recession fears looming, budget and lack of resources are two roadblocks many of those brands are facing. Brands are concerned with more than just revenue. For brands interested in working with content creators, Sprout Social reports that 62% prioritize generating more audience engagement. 60% want […]

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