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Meet The Two Radical Scientists Using TikTok To Make Cannabis Education Accessible


Dr. Miyabe Shields, PhD and Dr. Riley Kirk, PhD are using platforms like TikTok and Instagram to … [+] Courtesy photo Love it or hate it, social media can be a powerful tool for education and data collection. While the subject of cannabis often triggers the removal of content and banned accounts, pharmaceutical scientists Dr. Riley Kirk, PhD and Dr. Miyabe Shields, PhD are using platforms like TikTok and Instagram to help followers understand cannabis pharmacology, while gathering unique data on their experiences with it. A Synergistic Relationship

When Kirk and Shields first became familiar with one another, it wasn’t at an academic conference or through an industry organization—it was on TikTok. After a little hesitancy about using social media, Shields ( @miyabephd on TikTok and Instagram ) made a video about cannabis and mental health, and was surprised when people engaged with the subject. She was even more surprised to learn that she wasn’t the only cannabis scientist making content.

“I scrolled the app for the first time, and the second thing that came up for me was Riley with a video on GPCR signalling,” remembers Shields. “She was explaining the molecular mechanism of how the [g-protein coupled] receptor […]

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