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Misinformation about monkeypox reminiscent of early COVID, as healthcare marketers urged to change up tactics


As the World Health Organization (WHO) declares a global health emergency for the second time in two years, this time for the monkeypox virus, U.S. officials are once again battling the misinformation that spreads rapidly across social media during public health emergencies.

Early communication surrounding monkeypox has largely focused on reported cases among the LGBTQ+ communities and featured images of extreme cases of the disease.

But healthcare and pharma marketers still have time to get out in front of the monkeypox messaging and make sure that community influencers are spreading factual knowledge about the virus, according to Brie Ferrigno, president of McCann Global Health, an IPG Health Company.

While healthcare workers and community leaders are feeling pandemic fatigue after more than two years of COVID, now is a critical time for them to push through and disseminate important information, especially to those traditionally underserved communities, says Ferrigno.

Ferrigno’s team at McCann Global Health is currently battling potential stigmas about monkeypox popping up on social media, similar to those that surrounded the gay and bisexual communities during the early rise of the U.S.’s HIV/AIDS epidemic.

“Our guidance has been to really focus on the facts about the virus without creating fear,” Ferrigno told Fierce Pharma […]

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