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New Report Shows YouTube Contributed $25 Billion to the American Economy in 2021
YouTube has become a significant element within the broader Creator Economy, with the platform generating billions of dollars each year that’s then passed on to creators via its Partner Program and other initiatives.
But just how significant YouTube is in this respect may surprise you, with a new study by Oxford Economics finding that YouTube’s creative ecosystem contributed more than $25 billion to the American economy in 2021, and supported more than 425,000 full-time equivalent jobs. The study, which has been released today, provides some powerful insights into YouTube’s presence, and how it’s helping to support creators in a range of ways.
The team from Oxford surveyed more than 6,000 YouTube users, creators, and businesses for the report, giving it a huge data pool to work with, with the results, as noted, underlining the significance of YouTube’s platform, via various means. This remains one of YouTube’s greatest competitive advantages – while TikTok is the video platform of the moment, and Meta has had varying success with its video tools, YouTube offers more earnings potential for creators, which is a big part of why it continues to win out, and get more top creators to align themselves to its app.
That’s why YouTube […]