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NowRx Brings Integrated Healthcare Model Into The Digital-First Economy


It would be hard to find a household in the U.S. that hasn’t been touched by the pandemic-driven changes in healthcare over the past year. Those changes have been quantified in some staggering numbers.

First, take telehealth . According to the Centers for Disease Control and Prevention (CDC), during the very first week of the pandemic, which it placed at the final week of March 2020, telehealth visits rose 154 percent over 2019.

Next, prescription delivery services were a novelty before the pandemic but have now attracted the likes of Walmart and Uber .

Even lab testing has spiked, going from $115.9 billion in 2020 to an expected $125.5 billion this year.

Telehealth, delivery and testing. Patients who have tried to get medical care over the last year will look at that triumvirate as a series of delays, high costs and maximum friction. But at least one company has looked at the set of circumstances and saw an opportunity.

As NowRx CEO Cary Breese told PYMNTS’ Karen Webster, integrating the three areas makes sense for the patient, healthcare provider and the business model.“The combination can be daunting,” Breese said. “There’s a lot of moving parts here like insurance companies and manufacturers and pharmacists. But […]

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