The Truth is Powerful

PR with Passion: Implement an education campaign as part of your efforts

Special to Seacoastonline As discussed in our recent article, Thought Leadership Nurtures PR, it’s valuable to position a company spokesperson as an industry thought leader. This public-facing representative – a content expert – can boost your organization’s visibility and credibility by speaking about industry trends and issues.

Take the effort a step further by creating a meaningful education campaign to demonstrate that your thought leader is a smart problem solver championing for positive change. By educating audiences on important issues, preventing the spread of misinformation, and driving specific actions, your organization will build connections, engagement, and brand loyalty with key audiences.

One of our most pressing issues right now is the ongoing COVID-19 pandemic. Now that vaccines are available, many people are eager to get their immunizations to help stop this highly contagious virus. Yet, others are fearful the vaccines aren’t safe, worrying that the shots may cause side effects or long-term health complications.

The Ad Council, a nonprofit advertising group, partnered with the COVID Collaborative, a coalition of health experts, to launch one of the largest vaccine education campaigns in history. The $50 million campaign urges people to get vaccinated, reiterating the safety and efficacy of these immunizations. In addition to […]

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