Negotiamini Media
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Public health education is the best way to get COVID shots in arms


As we crossed another grim milestone — 500,000 American lives claimed by COVID-19 — accelerating vaccine distribution efforts provide a promising light at the end of the tunnel. But one issue threatens to prolong the pandemic: a sizable percentage of the U.S. population is not ready to roll up their sleeves and get vaccinated.

While the number of U.S. adults who intend to get vaccinated appears to have increased in late 2020, many still have concerns and do not plan to get vaccinated, taking a wait and see approach. This could prolong the pandemic. One survey found that approximately 40 percent of the public is hesitant to get vaccinated, including some healthcare providers and groups disproportionately affected by the virus. A handful of other surveys have generated similar findings and Centers for Disease Control and Prevention’s data show that Black and Hispanic communities are less likely to get vaccinated than whites. And one-third of military members have refused vaccination, especially young, enlisted members as compared to officers .

To tackle vaccine hesitancy, we need a national public health education campaign like no other we have seen in this country.

Recently, the Ad Council and the COVID Collaborative unveiled the “ It’s Up […]

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