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Samsung’s Galaxy A52 will go on sale in the US on Friday for $500 — but in black. Samsung’s inexpensive Galaxy A phone lineup is arriving in the US this week , with five new models starting as low as $110 for the 4G-enabled Galaxy A02S and going as high as $500 for the Galaxy A52 5G. With the new lineup, Samsung will now have one of the cheapest 5G phones on the US market, the $280 Galaxy A32 5G. (Here’s how Samsung’s 5G-enabled Galaxy A series phones compare to each other and to the Galaxy S20 FE , which also features 5G.)
The South Korean electronics giant held an Unpacked event last month, its second of 2021 , to show off the new devices. In the past, it reserved global launch events for its pricier flagship phones, but the focus on the Galaxy A devices reflect the nature of phone purchases today: More consumers are looking for affordable models rather than spending $1,000 on higher end devices.
Last year, three out of every four Samsung phones shipped around the world were Galaxy A devices, according to Strategy Analytics. In the US, where there’s often a bigger market for pricey phones […]