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States Should Avoid Marijuana Stereotypes And Partner With Budtenders On Impaired Driving Education, Governors’ Group Says


If government officials want to effectively encourage people to avoid driving while impaired by marijuana, their public education campaigns should not mock or stereotype cannabis consumers. That’s according to a new report from a group backed by governor’s offices in all 50 states. Instead, anti-DUI messaging should come from sources that marijuana enthusiasts trust, like cannabis businesses themselves, it says.

The Governors Highway Safety Association (GHSA) released the report last month, finding mixed results about the impact of state-level cannabis reform on traffic incidents and fatalities. It pointed to some research indicating that adult-use legalization was associated with an increase in traffic incidents and other studies showing a decrease in such accidents post-medical cannabis legalization.

GHSA recognized that there are limitations in how officials determine causation, as there are currently no widely used to effectively detect active impairment from THC like breathalyzers do for alcohol. But in any case, the organization said that public perception of the risks of driving under the influence of cannabis has fallen, and that requires updated strategies for public education initiatives.

The report—which received funding from and the National Alliance to Stop Impaired Driving (NASID)—includes a number of recommendations for states to mitigate THC-impaired driving, regardless […]

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