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Tipalti Study Identifies Compensation Issues as Threat to Creator Economy Success


Creators cite lack of fair compensation and reliability as challenges to industry growth

SAN MATEO, Calif., July 13, 2022 /PRNewswire/ — Tipalti, the leading automated global payables solution, today released a new study on the future of the Creator Economy and the challenges creators face as the industry matures. According to a survey of 750 creators from the U.S. and U.K., while a majority of people would like to pursue content creation as a full-time job, industry challenges such as being fairly and quickly paid for their work prevent them from doing so, which may ultimately impact the industry’s ability to scale.

The global Creator Economy is valued at over $104 billion , with nearly 50 million people identifying as creators. Content creators are navigating one of the most complex economic environments of our time in an industry bereft with growing pains: specifically, how creators are compensated fairly for their work. Tipalti’s report, conducted in partnership with Wakefield Research, identified that creators are optimistic for the future and see growth within their industry over the next five years, but there are common impediments to true prosperity that need to be addressed.

In the next five years, content creators predict growth within […]

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