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Today in the Connected Economy: Pepsi Distributes Alcohol; YouTube TV Marks 5M Subscribers


Today in the connected economy, as food and beverage companies deal with inflation, PepsiCo begins using its distribution network to help sell alcohol from the Boston Beer Co.

Also, YouTube TV celebrates five years and five million subscribers, and Capital One Business launches an accounts payable solution with the help of B2B payments platform Melio.

Food and beverage giant PepsiCo has been leveraging its distribution network to distribute alcohol from The Boston Beer Co., parent company of Samuel Adams and Truly Hard Seltzer, and other alcoholic beverage brands, under subsidiary Blue Cloud Distribution.

The company, which was formed last year and distributes Hard Mtn Dew, has gained alcohol distribution permits in some U.S. states, including Florida, Iowa and Tennessee.

On an earnings call with analysts Tuesday (July 12), CEO and Chairman Ramon Laguarta discussed goals for the Blue Cloud business.

“We want to leverage our assets for distribution,” he said. “We think, in alcohol, we can bring new brands to the market. We don’t want to be a distributing … many brands, and a very complex set of brands … We’d rather focus on a few large consumer opportunities and put them through what is a very powerful DSD [direct-store delivery] system.”After five years […]

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