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Twitter’s Super Follows And The Unstoppable Growth Of The Freemium Economy
IMAGE: Twitter At a Twitter event for analysts , the company presented its plans — previously disclosed to the SEC — to double its revenue by the end of 2023, with the goal of reaching 315 million monetizable daily users .
The company, which is doing well in the wake of last year’s threat of a shareholder rebellion to replace CEO Jack Dorsey , has interesting plans for its products and is showing healthy growth, making periodic acquisitions and has managed to take its share price to record highs .
The idea presented on Friday, Super Follows , which I’ve discussed recently , suggests the development of features found on platforms such as Patreon and Substack , making it possible for followers of an account to pay to obtain a series of exclusive services, which would allow them to access group functions, newsletters, special content, offers and discounts, along with audio conversations à la Clubhouse, in addition to some kind of badge or identifier.
The idea, still with no schedule, is to be able to support payment walls that will enable an account to consider different levels of offerings, from a series of contents that are shared with everyone, to access for […]