Negotiamini Media
Truth is Powerful

Unlocking the potential of healthcare data in research


Health data research in the UK is rapidly evolving, with new capabilities emerging through the rise of hybrid engagement and the accelerated adoption of digital technologies.

At the height of the COVID-19 pandemic, these capabilities were put to the test, being used to compare hospital caseloads to research activity in real-time and enabling COVID-19 clinical trials to rapidly recruit participants across the UK.

Having demonstrated the possibilities when multiple agencies work together towards the same single goal – solving a pandemic – one disease/virus, researchers have an understanding of how this model could work. However, expanding that model to cover all data in all disease areas is a monumental and highly ambitious task.

In the UK, research organisations and pharma companies are working to find ways to reach this goal, using data to inform commercial clinical research now, and how this foundation can be built upon in the future. This was the focus of a recent pharmaphorum webinar , held in association with the National Institute of Health and Care Research (NIHR) where experts from the NIHR and Roche discussed the potential of healthcare data in commercial clinical research.

While data is an asset across the research landscape, speakers spotlighted site selection […]

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