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UW-Madison professor Tracey Holloway wants to educate moms on climate change through work with Science Moms

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As a scientist, Tracey Holloway has spent a lot of time thinking about how climate change is going to affect the world.

As a mother of two young boys, she spends a lot of time thinking about what the world will be like when her youngest son — now only 10 months — turns 30.

“It always seemed like 2050 was so far into the future, but now my baby’s going to be 30 in 2050, and that’s not that far away,” she said.

Holloway, a professor at the Nelson Institute for Environmental Studies at the University of Wisconsin-Madison, has been studying air quality and pollution for nearly 20 years. Now, she’s teaming up with other women scientists to help make understanding climate change accessible, forming a group called Science Moms .

It’s important to her to make the science seem closer to home, and more digestible and relatable to parents, especially mothers. The group aims to show climate change through the lens of having children and being a mother at the same time as being a scientist.

“We’re not all men in white coats in a laboratory somewhere,” she said.Science Moms is a $10 million campaign that includes television and digital advertising in […]

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