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VBID Can Be a Tool to Address Health Care Affordability Concerns of Consumers


A panel of experts provided consumer insights into value-based insurance design (VBID) and how the COVID-19 pandemic may have changed consumer behaviors in a way that VBID may be able to address as the country emerges from the pandemic.

Consumers, regardless of political ideology or where they live in the United States, are concerned about the affordability of health care for themselves, their family, and even their neighbor. Value-based insurance design (VBID) is an important tool to address the health care affordability issue, said Frederick Isasi, executive director, Families USA, during the third session of the V-BID Summit 2021 , hosted by the Center for Value-Based Insurance Design at the University of Michigan.

Isasi was joined by Jill Berger, director of employer and payor relations, Leapfrog Group; John Rother, president, National Coalition on Health Care; and Marge Ginsburg, BSN, MPH, retired, founding executive director, Center for Healthcare Decisions, Inc, for a panel providing consumer insights into VBID.

As the country emerges from the COVID-19 pandemic, consumer health care behavior may look a little different than it has in the past. Isasi noted that there is a lot of pent-up demand for care “that is going to be unleashed post pandemic as […]

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