It is not lost on David Goldhill that three of the biggest, smartest and most powerful companies in the world have disbanded their efforts to collectively fix the healthcare system. But that’s what happened recently as Haven — the healthcare venture between Amazon , Berkshire Hathaway and J.P. Morgan Chase — disbanded.
Goldhill, CEO and co-founder of direct-to-patient healthcare platform Sesame , said he understands the complexity of the system and the unique place it holds in the U.S. consumer’s life. They pay a lot of money for it but lack understanding of exactly what they’re buying.
It’s a reality that Goldhill said makes it easy for prices in healthcare to keep rising. If consumers don’t know what they’re paying for, they don’t understand why prices keep rising and how they can consider new options.
“Over the course of your lifetime, you’re really on a treadmill because that lack of exposure to the price means there’s no one exercising discipline on price,” Goldhill told PYMNTS CEO Karen Webster.
“And so, prices go up a lot. Insurance is this sort of negative cycle of keeping more people unexposed to the cost of their care, which lets the health industry raise […]