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Why patient loyalty in health care matters: Why now and how to get started

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When it comes to loyalty, many industries might immediately come to mind, but what about health care? Loyalty in health care has been talked about for some time, yet the reality is that the implementation of patient loyalty remains largely in concept and discussion. Given the tremendous opportunity it presents to those who are committed to better serving their patients, it’s time to move patient loyalty into the mainstream across healthcare sectors.

Case in point: according to NRC Health, more than one-third of consumers are indifferent to health system brands. In fact, that statistic rose from 31% in 2018 to 36% in 2021. Further, according to Accenture’s Covid-19 Consumer Health Experience Survey 2020, data “indicates that those health systems that evolve to meet new consumer experience needs can expedite financial recovery and capture patients from competitors, potentially increasing their revenues by 5% to 10% pre-Covid levels within 12 months.” That’s hundreds of millions of dollars in additional annual revenues.

This free livestream event, hosted by the National Capital Consortium for Pediatric Device Innovation (NCC-PDI), features clinical, regulatory and reimbursement experts discussing the topic “Focused Ultrasound for Pediatric Indications.”

Over the past year, we’ve seen tremendous changes in consumer behavior as Covid-19 accelerated […]

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