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Why Web 3.0 Will Change the Current State of the Attention Economy Drastically
Is the current attention economy fair? No, not really. Can it be changed? Yes, it can, and Web 3.0 is already offering some solutions.
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In general, people don’t realize that their attention and content are a force and an asset. They are unaware that they are participating in the attention economy each time they post on social media or like an influencer’s photo on Instagram . The reason for it is probably that they don’t get any tangible rewards for doing so. Enthusiasts behind Web 3.0 have been thinking and talking about this problem for a while now. Is the current attention economy fair? No, not really. Can it be changed? Yes, it can, and Web 3.0 is already offering some solutions. The many faults of the attention economy
Currently, the main problem with the internet is that it’s centralized, which means Web 2.0 is controlled by a limited number of huge tech corporations called BigTech . Companies like Apple , Meta ( Facebook , Instagram), Google , TikTok and Twitter create walled gardens — ecosystems they fully keep hold of. Owners of such ecosystems can change rules for users at their discretion […]